SEO and Content Marketing Training
About Course
Overview
The SEO and Content Marketing Training program is designed to help learners master the skills required to optimize websites for search engines and create compelling content that attracts, engages, and converts audiences.
This course blends the technical side of SEO (on-page, off-page, and technical optimization) with the creative side of content marketing (content strategy, storytelling, and distribution). By the end, learners will be able to drive organic traffic, improve rankings, and build brand authority through data-driven strategies.
Course Details
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Duration: 2–4 months (depending on provider)
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Mode of Learning: Online / Classroom / Blended
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Assessment: Assignments, projects, case studies, and final exam
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Tools Covered: Google Analytics, Google Search Console, SEMrush, Ahrefs, Yoast SEO, HubSpot
Course Content
Module 1: Introduction to SEO & Content Marketing
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Understanding search engines and ranking algorithms
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Role of SEO in digital marketing
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Basics of content marketing and buyer journey
Module 2: On-Page SEO
Module 3: Off-Page SEO
Module 4: Technical SEO
Module 5: Content Marketing Fundamentals
Module 6: Advanced Content Marketing Strategies
Module 7: SEO & Content Integration
Module 8: Tools & Analytics
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