Post Graduate Program in Digital Marketing
About Course
Overview
The Post Graduate Program (PGP) in Digital Marketing is an advanced training program designed to provide learners with comprehensive knowledge of digital marketing strategies, tools, and techniques. This program covers everything from SEO, SEM, social media, content marketing, analytics, to advanced marketing automation and strategy building.
It prepares participants for high-demand careers in digital marketing management, performance marketing, content strategy, and brand building. The program combines academic rigor, industry projects, and practical exposure to ensure learners gain job-ready skills.
Course Details
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Duration: 6–12 months (varies by provider)
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Mode of Learning: Online / Blended / Classroom
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Assessment: Assignments, projects, capstone, and certification exam
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Certifications Included: May include industry-recognized certificates (Google, HubSpot, Facebook Blueprint, etc.)
Course Content
Module 1: Fundamentals of Digital Marketing
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Introduction to digital marketing and its ecosystem
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Customer behavior and digital consumer journey
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Marketing mix in the digital age
Module 2: Website & Content Strategy
Module 3: Search Engine Optimization (SEO)
Module 4: Search Engine Marketing (SEM) & Paid Ads
Module 5: Social Media Marketing (SMM)
Module 6: Web Analytics & Data-Driven Marketing
Module 7: E-commerce & Mobile Marketing
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