Social Media Marketing and Advertising Training
About Course
Overview
The Social Media Marketing and Advertising Training program equips learners with the skills to effectively build, manage, and grow brand presence across social platforms. The course covers organic social media marketing strategies as well as paid advertising campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter (X), YouTube, and TikTok.
By the end of this program, participants will be able to create engaging content, run targeted ad campaigns, analyze performance, and maximize ROI using data-driven strategies.
Course Details
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Duration: 2–3 months (depending on provider)
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Mode of Learning: Online / Classroom / Blended
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Assessment: Projects, assignments, case studies, ad campaign simulations
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Tools Covered: Meta Ads Manager, LinkedIn Ads, Google Ads, Canva, Hootsuite, Buffer, HubSpot, TikTok Ads Manager
Course Content
Module 1: Introduction to Social Media Marketing
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The role of social media in digital marketing
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Understanding audiences and buyer personas
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Organic vs. paid social media strategies
Module 2: Social Media Platforms & Best Practices
Module 3: Content Creation for Social Media
Module 4: Social Media Advertising Fundamentals
Module 5: Advanced Advertising Strategies
Module 6: Analytics and Reporting
Module 7: Influencer & Community Marketing
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